Measurement & Scaling Techniques
MEASUREMENT AND SCALING Measurement is the process of observing and recording the observations that are collected as part of research. The recording of the Measurement and Scaling Techniques observations may be in terms of numbers or other symbols to characteristics of objects according to certain prescribed rules. The respondent’s, characteristics are feelings, attitudes, opinions, etc. 👉 There are two reasons for assigning numbers to any characteristics: First, the numbers facilitate further statistical analysis of the data obtained. Second, numbers facilitate the co mmunication of measurement rules and results. The most important aspect of measurement is the specification of rules for assignin g numbers to characteristics. The rules for assigning numbers should be standardized and applied uniformly. This must not change over time or objects. When a researcher is interested in measuring the attitudes, feelings, or opinions of respondents he/she should be cl...